Privacy Policy

Effective Date: June 1, 2025

DraftKit.com (“we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit or interact with our website, www.draftkit.com (the “Site”), or when you purchase products from us.

By using the Site, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of personal information:

Identifiers:

Name
Email address
Mailing address
Phone number
IP address

Payment and Transaction Information:

Credit/debit card details (processed securely through our payment processor)
Purchase history

Commercial Information:

Products purchased
Preferences or past order behavior

Internet or Other Network Activity:

Browsing behavior on our website (via cookies or similar technologies)
Device type, browser version, referring URLs

We do not knowingly collect or process data from children under 16 years of age.

2. How We Use Your Information

We use your information solely for legitimate business purposes, including:

Processing transactions and fulfilling orders
Personalizing your shopping experience and remembering your preferences
Sending updates, confirmations, and support communications
Offering promotions or newsletters (you may opt out at any time)
Preventing fraud and maintaining the security of our systems
Complying with legal obligations

We do not sell your personal information to third parties.

3. Disclosure of Information

We may share your personal information only in the following circumstances:

With service providers that help us operate our website and process payments (e.g., Shopify, Stripe, Mailchimp)
If legally required, such as to comply with subpoenas, legal process, or government requests
In connection with a business transaction, such as a merger or acquisition, with appropriate safeguards
With your consent

We do not share, sell, or rent your personal data for cross-context behavioral advertising.

4. Your Privacy Rights

Depending on your location, you may have the following rights:

U.S. Residents (CCPA/CPRA, VCDPA, CPA, etc.):

Right to know what personal information we collect, use, and disclose
Right to request deletion of your personal data
Right to correct inaccurate data
Right to opt-out of the sale or sharing of personal information (we don’t sell or share)
Right to limit use of sensitive personal information (we only use it for transactions)

To exercise your rights, please email us at [email protected] or use our contact form.

EU/EEA Residents (GDPR):

If you are located in the European Union, you have the right to:

Access and obtain a copy of your data
Rectify or erase your data
Restrict or object to processing
Data portability

Our legal basis for processing EU personal data is your consent, fulfillment of a contract, or our legitimate interest.

5. How We Protect Your Information

We implement industry-standard security measures which may include:

SSL encryption on all transactions
PCI-compliant payment processing
Internal access restrictions based on roles and need-to-know basis
Secure deletion and storage practices

However, no method of transmission or storage is 100% secure. We encourage you to take steps to protect your login credentials and personal data.

6. Cookies and Tracking Technologies

We may use essential cookies to operate our website and may use optional analytics cookies to improve performance. You can manage cookies through your browser settings.

We honor Global Privacy Control (GPC) signals as required under applicable state law.

7. Retention Policy

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, including satisfying legal, accounting, or reporting obligations.

Upon request, we will delete or anonymize your personal data unless we are legally required to retain it.

8. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or the content of those websites.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective Date” at the top of this page. Your continued use of the Site after updates constitutes acceptance of the revised policy.

10. Contact Us

If you have any questions about this Privacy Policy or your personal information, please contact us:

DraftKit.com

Email: [email protected]

Or fill out the form located at https://www.draftkit.com/crm.asp?act